Melk, our local independent coffee shop, serve coffee brewed to perfection, with meticulous attention to detail.
We developed a visual identity designed to complement and match this same spirit of quality and excellence.
A craft refined over centuries, brewing coffee is a balance of precision and skill, where every detail matters. Weight, grind size, distribution, tamp, pump pressure, temperature, and shot length are each carefully orchestrated to create the perfect brew every time.
Melk's brand is led by a beautifully crafted logotype, exuding independence and character. It can be seamlessly applied to any surface, from ceramic cups (from by.noo) to shop facade (painted by Steve Tabb, traditional sign-writer).
Since launching last year, we have worked with the talented team at Melk on a regular basis through merchandise, print designs, and seasonal promotions.
It has been a pleasure to work with the team at Melk, and we are proud to have contributed to the creation of this unique coffee shop.
"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it. They helped us form a strong and memorable brand identity that we continue to grow with."
- Jordi Van Dyk
Photography & Videography: Ethan Clark
Scope of Work: Branding, Merchandise, Print Design