It's a new day.

Post-pandemic and on the verge of a national cost of living crisis, we all feel the pressure on our mental health. 

UK wellness brand Shoorah aims to help its users prioritise their mental health by placing their tried and tested tools right in their pockets and with them all the time. Their app is designed to help keep you present, abundant, and in control of your mental health.

Wherever you are, Shoorah.

Positive Affirmations.

When founders Lorri Haines and TV personality Fearne McCann approached us, Shoorah had a name, but nothing else they felt, hit the mark. We crafted a new visual identity around the concept of a sun-rise capturing the daily ritual aspect of the app.  As well as the identity, we created an easy-to-use design system, a starter messaging pack, and key app screens.

Mend your mind, wherever you unwind.

Through Shoorah, you’ll have all the tools to improve your productivity, increase your gratitude, enhance your mindfulness, and advance in your goals.


> Branding
> Tone of Voice
> Messaging
> App Design