Your Personal Credit Foundation.

Pillar is a brand new fintech company aiming to solve a huge problem in the global financial market.
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When arriving in a new country immigrants are excluded from the financial system. They can’t access phone contracts, lending, or mortgages, regardless of their credit score back home.

Credit that moves with you.

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Pillar provides a new credit foundation based on their past addresses, even internationally.
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As part of a wider creative project, Pillar set us the challenge of creating them a new identity with four sub-brands.

Inspired by the simple humble Pillar, we built a bold identity fusing together a moving transaction and robust support.
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We built out an art direction approach that is beautiful, clean and easily implemented across all touchpoints.

Scope of Work.

Branding, App Design, Web Design, Print Design