Distinctive brands for the world-changing startups of tomorrow.

Some of our brands

Studio

Good Habit is an independent branding and design studio helping early-stage tech startups build distinctive brands for a digital world.

Brand isn’t just what you say once.
It’s what you do, again and again.

The habits you build.
The tone in your voice.
The feeling people come to expect.

Every word and every interaction shapes perception, builds trust, and creates connection over time.

Clear strategy, tone of voice, and identity systems designed from the start.
Rooted in ideas, not just aesthetics.

Living, breathing identities.
Creatively brave, commercially smart, and built to last.

Reviews

From 25+ Clutch reviews, every single founder has given us five stars.

Anika Beri

Founder, Clear

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

Anika Beri

Founder, Clear

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

Josh Stott

Co-Founder & CEO, Penny

“Exceptional designers, who take great pleasure in crafting brand identities. The Good Habit team communicate clearly, and to iterate rapidly. They manifest on ideas with incredible speed, and great care.”

Josh Stott

Co-Founder & CEO, Penny

“Exceptional designers, who take great pleasure in crafting brand identities."

Michael Watkins

Co-Founder & CEO, Aurem

"Good Habit deeply understand their craft, excel at what they do, and interpret information incredibly well."

Michael Watkins

Co-Founder & CEO, Aurem

"Good Habit deeply understand their craft, excel at what they do, and interpret information incredibly well."

Jake Wells

Co-Founder, Meshed

"Chris and team are next level. Super fast, great quality and I highly recommend them."

Jake Wells

Co-Founder, Meshed

"Chris and team are next level. Super fast, great quality and I highly recommend them."

Chad West

CMO & Advisor, ex Revolut, Argent

“The bigger agencies piss around for 13 weeks, charge you £100K, and all you get is a PDF. Good Habit specialise in startups, have the most competitive rates, actually implement your new brand, and creativity is at the heart of what they do."

Chad West

CMO & Advisor, ex Revolut, Argent

“The bigger agencies piss around for 13 weeks, charge you £100K, and all you get is a PDF. Good Habit specialise in startups, have the most competitive rates, actually implement your new brand, and creativity is at the heart of what they do."

Maria Marti Garcia

Co-Founder, Five

“Working with Good Habit was such a great experience. The brand and website work is exceptional, we absolutely love it!”

Maria Marti Garcia

Co-Founder, Five

“Working with Good Habit was such a great experience. The brand and website work is exceptional, we absolutely love it!”

André Nunes Pedro

VP of Revenue, Juma

"Chris and team are next level. Super fast, great quality and I highly recommend them. Everything looks amazing and it was epic to work with the Good Habit team."

André Nunes Pedro

VP of Revenue, Juma

"Chris and team are next level. Super fast, great quality and I highly recommend them. Everything looks amazing and it was epic to work with the Good Habit team."

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