Distinctive brands for the world-changing startups of tomorrow.

Some of our brands

Studio

Good Habit is an independent branding and design studio helping early-stage tech startups build distinctive brands for a digital world.

Brand isn’t just what you say once.
It’s what you do, again and again.

The habits you build.
The tone in your voice.
The feeling people come to expect.

Every word and every interaction shapes perception, builds trust, and creates connection over time.

Clear strategy, tone of voice, and identity systems designed from the start.
Rooted in ideas, not just aesthetics.

Living, breathing identities.
Creatively brave, commercially smart, and built to last.

Reviews

From 25+ Clutch reviews, every single founder has given us five stars.

Chad West

CMO & Advisor, ex Revolut, Argent

“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”

Chad West

CMO & Advisor, ex Revolut, Argent

“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”

Maria Marti Garcia

Co-Founder, Five

“Working with Good Habit was such a great experience. The brand and website work is exceptional, we absolutely love it!”

Maria Marti Garcia

Co-Founder, Five

“Working with Good Habit was such a great experience. The brand and website work is exceptional, we absolutely love it!”

Michael Watkins

Co-Founder & CEO, Aurem

"Good Habit deeply understand their craft, excel at what they do, and interpret information incredibly well."

Michael Watkins

Co-Founder & CEO, Aurem

"Good Habit deeply understand their craft, excel at what they do, and interpret information incredibly well."

Josh Stott

Co-Founder & CEO, Penny

“Exceptional designers, who take great pleasure in crafting brand identities. The Good Habit team communicate clearly, and to iterate rapidly. They manifest on ideas with incredible speed, and great care.”

Josh Stott

Co-Founder & CEO, Penny

“Exceptional designers, who take great pleasure in crafting brand identities."

Andre Nunes Pedro

Head of growth, Juma

"Everything looks amazing and it was epic to work with the Good Habit team."

Andre Nunes Pedro

Head of growth, Juma

"Everything looks amazing and it was epic to work with the Good Habit team."

Jake Wells

Co-Founder, Meshed

"We are thrilled with the end result." 

Jake Wells

Co-Founder, Meshed

"We are thrilled with the end result." 

Anika Beri

Founder, Clear

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

Anika Beri

Founder, Clear

"Words fall short when I think about how amazing my experience with Good Habit Studio was."

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