We’re Good Habit.

A branding & design studio in London serving ambitious brands both big and small across the globe. 

We work with business veterans and young startups; global companies like Ticketmaster, and our local coffee shop Melk.

Our work has received multiple branding awards and has been published in many of the world’s leading design publications including Creative Review and Design Week.


> Strategy
> Naming
> Branding
> App Design
> Web Design
> Merchandise
> Print Design


We are a small studio, deliberately.

Why? Because large studios come with large expenses, large teams and long lead times.

We are a close-knit team, with decades of experience working together (we all first met 12 years ago).

We work together from a single location, our ideas informed by our decades of collective experience as freelancers and in-house designers at big agencies.

Our ideas have been loved by Apple, Red Bull and more. We ruthlessly prioritise the quality of our work, and maintain the same agility characterised by many of our startup clients.

Due to our deliberately small structure, we regrettably cannot take on every project that we are offered. Get in touch to hear more about our current availability.