We help startups build standout digital brands that stick
Some of our brands
Penny - Google Backed Fintech
Five - Pay with your palm
The fastest way to pay, access, and experience the world.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Award-winning brand identity for Aurem. All your employee benefits in one simple, powerful app.
Penny - Google Backed Fintech
Anansi - Delivery, reinforced.
A new brand and website repositioning Anansi from insurance add-on to trusted delivery partner.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI wellbeing journal.
Revops Automated - Let it flow
Case study coming soon.
Penny - Google Backed Fintech
Penny - Simple pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Whirl - The future of selling
Award-winning brand for Whirl. The only electronics marketplace that feels good and does good.
Kazam - Instant Needs Delivery
Meshed - Cover Tomorrow
Meshed is transforming the future of business insurance with AI at its core.
Kazam - Instant Needs Delivery
Kazam - Magical grocery deliveries
Award-winning brand identity for Deliveroo’s spinoff, Dija, acquired by GoPuff for over £120 million.
See more work
Penny - Google Backed Fintech
Five - Pay with your palm
The fastest way to pay, access, and experience the world.
Kazam - Instant Needs Delivery
Meshed - Cover Tomorrow
Meshed is transforming the future of business insurance with AI at its core.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI wellbeing journal.
Penny - Google Backed Fintech
Five - Pay with your palm
The fastest way to pay, access, and experience the world.
Kazam - Instant Needs Delivery
Meshed - Cover Tomorrow
Meshed is transforming the future of business insurance with AI at its core.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI wellbeing journal.
Penny - Google Backed Fintech
Penny - Simple pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
We’re Good Habit.
We help start-ups and scale-ups build distinctive and memorable brands.
Great brands aren’t built by accident. They’re built with purpose, character and consistency.
Our purpose is clear.
We will:
Discover what makes you different.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Find us in the Design District, London
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
01— Discover
01— Discover
Find your difference.
Great brands don’t complicate—they get straight to the point with clarity, character, and a confidence in what makes them different.
Purpose, personality, and market position. It’s where we’ll start on our journey to creating your unique brand platform.
We want to hear all about your mission.
We want to hear all about your mission.
Example Project—Kazam
Example Project—Kazam
02— Design
02— Design
Design your identity.
See your brand come to life. Here’s where your visual and verbal identity takes shape. Get involved with feedback, selection and development.
Make it perfect, make it yours.
03— Deliver
03— Deliver
Launch your brand.
Your brand is ready to shine and grow.
Get all the assets you need to go to market across your website, app, social media channels, pitch decks, and email. Thinking of direct mail and merch? Your brand materials are ready to roll.
Loved by 100+ Founders
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad - Former Head of Marketing at Revolut
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad - Former Head of Marketing at Revolut
“Exceptional designers”
Josh - Penny
“Exceptional designers”
Josh - Penny
I can’t speak highly enough of Good Habit, they are masters of their craft.
Michael - Aurem
I can’t speak highly enough of Good Habit, they are masters of their craft.
Michael - Aurem
"Words fall short when I think about how amazing my experience with Good Habit Studio was."
Anika Beri - Clear
"Words fall short when I think about how amazing my experience with Good Habit Studio was."
Anika Beri - Clear
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional.”
Maria - Five
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional.”
Maria - Five
Reviews
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad— Former Head of Marketing at Revolut
“Exceptional designers”
Josh— CEO at Penny
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
"I can’t speak highly enough of Good Habit; they are masters of their craft."
Michael— Aurem
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam— Spring Studios
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional — we absolute love it!”
Maria— Five
FAQ
FAQ
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact
Some of our brands
We help startups build standout digital brands that stick