Good Habit™ — Brands that stick.

Clear: A brighter day ahead

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

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Wonda: Peace of mind marketing.

We developed a name and identity system for Wonda, an AI SaaS that automates mundane marketing tasks across platforms, and gathers insights in one dreamy dashboard.

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Penny: Simple Pensions

We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

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BUILDING A BRAND

Brand building is a complex task with a simple outcome. This is how we do it.

THE BIG IDEA

Together, we create The Big Idea for your brand.

Distinctive brands are centred around an idea, not a trend. eg. Nike, with 'Just Do It.'

You get:
→ Distinctiveness
→ Stakeholder loyalty

FORM

Then, we explore ways to bring this idea to life in your visual identity.

You get:
→ Multiple routes
→ Cultural relevance
→ Excellence in design

DELIVERY

Then, we create systems that deliver your brand the way it was intended.

You get:
→ Your team, well equipped.
→ Evergreen brand assets
→ A seamlessly launched brand identity

Are we for you?

We help organisations stand out in crowded markets, attract more users and hit fundraising goals.

Whether you're starting out, need a 'proper' brand, or have a long list of needs, we’re here to help.

Pick the package that serves you best.

Standard

Strategy-led branding.
(Our most popular brand package)

WHAT'S INCLUDED:

Strategy workshops
Brand Platform covering Purpose, Personality, Positioning.
Naming (if required)
Logo — Static & Animated
Core Brand Identity inc. Typography, Colour, Visual Language
Messaging & Tone of Voice
Real-world application examples, tailored to your brand (eg. landing pages, shop front facia, etc)
A distinctive, memorable brand identity

Cost: £15k

BOOK A CALL

Starter

Brand essentials, delivered fast.
(Perfect for MVPs)

WHAT'S INCLUDED:

MVP Brand Identity (Logo, Colour, Visual Language)
Pitch Deck
Landing Page Design
Everything you need to pitch to investors

Cost: £5k
Timeline: 2 weeks

BOOK TODAY

Subscription

Unlimited design support
(The simplest way to start)

WHAT'S INCLUDED:

All of our services including Naming, Branding, Messaging, Websites, App Design, Web Apps, Motion Design and Pitch Decks.
No long-term commitment
Unlimited requests & revisions
Unlimited team members on Basecamp
Get started within 24 hrs.
Cancel any time
Everything you need in one easy subscription

Cost: £2.5k/week

JOIN TODAY

Limited availability — 1 spot left

Need help? We’ll help you select the
perfect route forward for you.

Book a call

Clear: A brighter day ahead

Wonda: Peace of mind marketing.

Penny: Simple Pensions

“Exceptional designers who take great pleasure in crafting brand identities. The Good Habit team communicate clearly and iterate rapidly. They manifest on ideas with incredible speed, and great care.”

JOSH STOTT

“Designed a deck that successfully raised millions in capital. Very approachable and easy to work with. Recommend them and their team wholeheartedly.”

SAM YEARSLEY

“Everyone loves it - great job.
Exactly what we were after.
A pleasure to work with you guys.”

TICKETMASTER

BUILDING A BRAND

Brand building is a complex task with a simple outcome. This is how we do it.

Standard

Starter

Subscription

WORKING TOGETHER

“They specialise in branding, have the most competitive rates, and creativity is at the heart of what they do.”

CHAD WEST

Clear: A brighter day ahead

Wonda: Peace of mind marketing.

Penny: Simple Pensions

“Exceptional designers who take great pleasure in crafting brand identities. The Good Habit team communicate clearly and iterate rapidly. They manifest on ideas with incredible speed, and great care.”

JOSH STOTT

“Designed a deck that successfully raised millions in capital. Very approachable and easy to work with. Recommend them and their team wholeheartedly.”

SAM YEARSLEY

“Everyone loves it - great job.Exactly what we were after.A pleasure to work with you guys.”

TICKETMASTER

BUILDING A BRAND

Brand building is a complex task with a simple outcome. This is how we do it.

Standard

Starter

Subscription

WORKING TOGETHER

“They specialise in branding, have the most competitive rates, and creativity is at the heart of what they do.”

CHAD WEST

“Everyone loves it - great job.
Exactly what we were after.
A pleasure to work with you guys.”