We’re Good Habit. (formerly Skep Studio).  

A branding & design studio in London serving ambitious brands both big and small across the globe. 

We work with business veterans and young startups; global companies like Ticketmaster, and our local coffee shop Melk.

Our work has received multiple branding awards and has been published in many of the world’s leading design publications including Creative Review and Design Week.


> Strategy
> Naming
> Branding
> App Design
> Web Design
> Merchandise
> Print Design


A brand is much more than a logo.  

It begins with an encounter, 
becomes an experience, 
which builds into a bond.   

Bonds last.   

We help brands make the most of every interaction. From a quick first encounter to developing relationships that last. 

Keen for your company or products brand to stick? We’d love to hear from you.



Josh Hailes
Motion & Studio Director

Graduating from Ravensbourne in 2014, Josh Hailes began his career as a 2D and 3D motion designer in some of London’s most prestigious design studios including We Are Social, Human After All and Jump Design & Direction. He honed his craft, becoming a highly sought after freelancer, working with the world’s biggest brands including Apple, Burberry, and Red Bull. His work has been displayed in the O2 arena and broadcast on BBC1.

Josh lives in Sidcup with his wife Sarah and sons Jacob and Daniel.

Chris Smyth
Brand Strategy & Design Director

After graduating in London with a first-class design degree in 2008, Chris began his career freelancing as a brand designer. Over the next ten years Chris founded the Creative Arts Network, an international network of multi-disciplined creatives, became the Creative Director at London based non-profit New Community, became a guest lecturer and mentor for the University of Greenwich, founded an internationally distributed design culture magazine ‘Hue Magazine’ and curated an annual art exhibition and awards scheme.

Chris’s award winning work has been recognised and published in a number of leading design and arts publications including DesignWeek, Creative Review, Eye Magazine, Print Magazine and Creative Boom.

Chris lives close to the Good Habit studio in South East London with his wife Sophie and son Jireh.


We work with brands of all sizes across the world. We proudly work across all sectors, growing and adapting to our clients' needs. So far, we have been fortunate to work with:

▸ Apple
▸ Academy Coffee Co
▸ Alfonsina
▸ Archetype
▸ ATP Next Generation Tennis
▸ Barcardi
▸ Burberry
▸ Bureau
▸ Collins Cup
▸ Design District
▸ Dija
▸ Dutchkid | Ultra Music
▸ English Cricket Board
▸ Hambro Perks
▸ Goya
▸ Kazam
▸ Kiki Foods
▸ io
▸ Jump
▸ Matta
▸ Monet
▸ Pact Coffee
▸ Penny
▸ Pillar
▸ Spiked
▸ Red Bull
▸ Red Roses - England Women’s Rugby
▸ Ticketmaster UK
▸ Ticketmaster Sport



If you would like to discuss your upcoming project please email us or call Chris on +44 (0) 7894 107407

Studio address:
Good Habit
Unit 1.3 - Building A3
Design District
SE10 0AX

Opening hours, GMT Mon-Fri 9:30-4:30

You can find us on Twitter LinkedIn and Instagram

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